Insights
Notes from building and running software.
Practical answers to the questions people actually ask us — costs, timelines, and what works in this region.
What does it cost to build a mobile app in 2026?
A straight answer on mobile app budgets — what drives the number up, what a first version should actually include, and where money gets wasted.
How to choose a software development company
Seven questions that separate a development partner who will still be there in year three from one who disappears after launch.
AI automation for small businesses: where it actually pays
Which business processes are genuinely worth automating with AI, which are not, and how to tell the difference before you spend anything.
Selling on WhatsApp: turning chats into a real pipeline
How to automate WhatsApp sales without losing the personal touch that makes it work in the first place — and without getting your number banned.
Building a marketplace: the problem is liquidity, not software
Why most marketplaces fail before they launch, and what a supply strategy actually looks like.
How long does it take to build custom software?
Realistic timelines for a first release, what makes projects slip, and why the estimate you were given is probably the optimistic one.
Native or cross-platform? A practical answer
When one codebase for iOS and Android is the right call, when it is not, and why the debate matters less than it used to.
Arabic interfaces: why mirroring an English design does not work
Right-to-left is an architecture decision, not a translation task. What breaks when you retrofit it, and what to decide at the start.
Building software for banks and FinTechs: what is different
Money software has a different failure profile from everything else. What that changes about how it has to be built.
Why your website gets no traffic — and what to fix first
The technical and structural reasons a company site is invisible, in the order worth fixing them, including the AI answer engines now sending real traffic.